The 25-28 January, we exhibited on Tvåhjulsmässan (Two Wheels Expo) in Älvsjö. We did not really know what that would await us, but we have to say that we went happy and strengthened back to Småland. It was great fun that so many of our dealers came and visited us and it was as fun to meet new prospective traders.

We also met many consumers, which could ask their questions and test-drive different models. It felt good to share some of their enthusiasm and joy. The youngest Pilen cyclist was 11 and the oldest was 81 years!

Pilen was equipped with this year's new hub generator, and new lighting. We received only positive feedback about this news.

We also presented a new member of the Pilen family. A black men's model, equipped with SRAM's breaking-9-gear hub, Big Apple tyres from Schwalbe with reflex sides, and Kevlar, which makes the balloon tyres very easy-rolled, shock-absorbing and extra puncture protected. It will also be equipped with Pilen mark in gold and a sporty Brooks saddle. The model will of course be available in both men and women, but only in black.

Many dealers and prospective end-users showed the greatest appreciation of our new beauty, and we have decided to make a small series already in the spring. We estimate that it will be introduced to the market at the beginning of May. During the expo a exhibit bicycle found a new owner.